Blackwing Pencils
Creative Brief Overview
Target Market
Adults 25-54, HHI $40,000-$100,000
They believe they are "original" and have an "old-school-spirit"
Value authenticity and believe that true quality is worth the price.
Strategy
Blackwing is the only pencil that inspires my creativity.
"If I buy Blackwing, I'll enjoy a legendary wooden pencil that has inspired writers and artists."
Brand Manifesto
For this brand manifesto, we wanted to voice the soul of the brand by focusing on the feelings and thoughts of the people who use their products. We also drew inspiration from our peers and their love for the creative side of advertising.
Billboard Comps
With these billboard ads, our main goal was to highlight the difference in quality, and experience of using, a Blackwing pencil compared to a regular No. 2 pencil. We also wanted to make sure that the visuals were eye-catching and the copy was simple and to the point.
Social Media Concept
Below is a brief social media campaign outline that I have created for Blackwing.
.png)
click to expand
.png)
click to expand
click to expand
