Visit Greenland
Creative Brief Overview
​Target Market
Adults 25-35, HHI $40,000-$80,000
Very active on social media and follows travel influencers on multiple platforms.
College educated with professional careers and no children
Strategy
Greenland is the last frontier of tourism
"If I travel to Greenland, I am an expert world traveler; People will envy how adventurous and worldly I am."
"I will feel tough, adventurous and worldly if I visit Greenland."
Print and Digital Comps
For my print comp, I wanted the ad to feature an adventurous, yet attainable activity. I wanted people to know that, while Greenland offers intense activities like ice climbing and heliskiing, they also have adventurous activities for the average tourist. My overall goal was to make Greenland feel like an adventure no matter how you choose to spend your time there.
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For my digital comps, I chose to focus on Instagram for my promotional content because this is a platform that my target market can be found on quite frequently. They typically already follow travel influencers and/or nature accounts. Click to expand any image for a better view.
