Red Paddle Co.
Creative Brief Overview
​Target Market
Adults 25-35, HHI $50,000-$100,000
Unmarried or newlyweds without children
College graduates and typically work white collar jobs
Environmentally and health conscious
Strategy
Red Paddle Co Inflatable SUP is the most innovative and convenient way to explore the world around me
"If I buy a Red Paddle Co SUP, then I'm a practical and adventurous person; others will my paddle board"
Digital Element
Although the photo to the left isn't mine, it gives a good idea of what is possible through the filters on Snapchat, which would be our primary way of promoting the brand. When people are out adventuring, most people enjoy being able to snap a few photos, quickly post them and get back to their activities. This is why we chose to place promotional filters on Snapchat so that when users are using their SUP they can share it through a related filter. The filter would be geofenced in areas where people usually paddle board.
Print Comps
For our print campaign, we wanted to take a lateral approach in order to highlight the inflatable feature of the paddle board. My team and I came up with several different nature related transformations and eventually narrowed it down to the three down below.
